tag:blogger.com,1999:blog-18794706.post113254840444402585..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Coca-Cola : Thanda nahin hai?Harish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18794706.post-88052950919124125942007-09-27T22:23:00.000+05:302007-09-27T22:23:00.000+05:30am 2 years too late to comment :)anyway.. its some...am 2 years too late to comment :)<BR/>anyway.. its someting i wondered about back then and the answer that came to mind was. why not<BR/><BR/>they had captured what they had to with thanda.. turned themselves into profit and now had to go to the next level.. the logic to me seemed like -<BR/>ok thanda - the common mans drink<BR/>sar uthake - drink it with pride no matter fi its our common drink..<BR/>seemed good to me .. dunno if it worked though...<BR/>and dunno if u ever gonna read this either.. :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-10782763195961343772007-02-08T11:12:00.000+05:302007-02-08T11:12:00.000+05:30Pepsi also changed its base line from time to time...Pepsi also changed its base line from time to time and it was successful. I don't find any wrong in it. sar Utha ke campaign is positioned on the pride factor. It is like having pride in drinking coke. The language is not a big problem today as maximum of the south Indians can understand Hindi. And about the rust factor I feel that it is old stock otherwise it would have not been so.Anirudhahttps://www.blogger.com/profile/04258475998308843986noreply@blogger.com