tag:blogger.com,1999:blog-18794706.post1098983712587108025..comments2024-03-28T14:32:16.931+05:30Comments on Marketing Practice: Axe : The Axe EffectHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-18794706.post-91499906474182195732013-03-12T17:11:43.959+05:302013-03-12T17:11:43.959+05:30Initial strategy for positioning was commendable. ...Initial strategy for positioning was commendable. <br /><br />But considering it's long term impact on the entire market, may be AXE would have started diluting its campaigns to also capture non-attracted audience (specially sector of youth who perceive Axe ads as offensive).<br /><br />HershAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-65626401596299371112013-02-18T11:47:59.201+05:302013-02-18T11:47:59.201+05:30"Unilever was unable to use Axe in UK and Ire..."Unilever was unable to use Axe in UK and Ireland due to trademark problems so it was lanched as Lynx":<br />http://www.slideshare.net/anafts/plan-marketing-axechineerathttps://www.blogger.com/profile/09486298625981707355noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-53001147393580223322012-12-29T14:30:14.497+05:302012-12-29T14:30:14.497+05:30I disagree with the way adv has been done for AXE ...I disagree with the way adv has been done for AXE Deo. Company seems carelessness about moral impact of adv on minds of childs & others. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-89481635488140597842011-10-25T12:04:56.358+05:302011-10-25T12:04:56.358+05:30Rightly wondered how it escaped the women's ri...Rightly wondered how it escaped the women's rights groups. The ads (along with similar ads of other brands) have now been taken off air because of a government directive..!Smriti Guptahttps://www.blogger.com/profile/07275705196016400964noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-36672305109471416302011-06-29T21:00:34.424+05:302011-06-29T21:00:34.424+05:30For French reader, you can discovert the last camp...For French reader, you can discovert the last campaign of Lynx (Axe) in my blog http://www.marketingdelamarque.fr/street-marketing-axe-ete/<br /><br />From my part, Axe is one of the best example of efficient marketing strategy to raise his turn over on a market... Fun, Sexy, and loosers are the great deals to succeed<br /><br />LudoLudohttp://www.marketingdelamarque.frnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-2839358351036011052011-02-06T06:35:15.901+05:302011-02-06T06:35:15.901+05:30Would it be correct to say that today the Axe effe...Would it be correct to say that today the Axe effect is not having an effect. The brand is loosing to other "sexier" brands like Wildstone and set wet. And while it created the category it has not really been able to manage the market evolution that is happening in India.Anil Kulkarni https://www.blogger.com/profile/18275599067582003499noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-61408520163977382332010-10-08T11:03:02.529+05:302010-10-08T11:03:02.529+05:30Hiiiiiiii Sir your writing ROCKSSSSSSSSSSSSSSSSSS....Hiiiiiiii Sir your writing ROCKSSSSSSSSSSSSSSSSSS.......MISS colloge classes...thanks...Anurag GuptaAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-853419961997444412010-10-05T17:31:08.402+05:302010-10-05T17:31:08.402+05:30I agree Axe has done a great job internationally a...I agree Axe has done a great job internationally and in India, and holds top position in the category.But there are more lessons to learn going forward as more players are getting in and how to hold the turf..pl ref my blog: http://www.ohbrand.blogspot.com/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-38852503277153183292010-08-26T17:53:09.279+05:302010-08-26T17:53:09.279+05:30this answer is for harish biswajit
Unilever were ...this answer is for harish biswajit<br /><br />Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-45254767559459995012010-01-22T13:29:15.864+05:302010-01-22T13:29:15.864+05:30Hi, this is Ujjawal , i was searching about a good...Hi, this is Ujjawal , i was searching about a good case study and your case study have helped me a lot.<br />Thank you.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-46394516494851098522009-05-05T20:17:00.000+05:302009-05-05T20:17:00.000+05:30Thanks alot....I'm doing my MBA,I had to complete ...Thanks alot....I'm doing my MBA,I had to complete my marketing project on Axe. With no time in hand,I found it really difficult to get the right information but your article has saved my day....Thank you Evlyn DAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-65687325249122169192007-07-24T18:30:00.000+05:302007-07-24T18:30:00.000+05:30Fortunately, right now, I'm doing my undergraduate...Fortunately, right now, I'm doing my undergraduate thesis about Axe.I'm lucky to find your blog site. I have one question so far, why they (unilever) use different name (lynx) for several markets rather than use "Axe" for all markets? If u dont mind, I'll have another questions next time..thank you Harish BiswajitAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-10240946380078640672007-07-20T10:23:00.000+05:302007-07-20T10:23:00.000+05:30Thanks Biswajit for your valuable suggestions. I ...Thanks Biswajit for your valuable suggestions. I will keep that in mind.<BR/><BR/>Thanks Credit Thinker, You are very correct. This ad is never boring.Harish Bhttps://www.blogger.com/profile/08822169343846487049noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-39398652902579529882007-07-20T10:02:00.000+05:302007-07-20T10:02:00.000+05:30One of the first things that I learned in graduate...One of the first things that I learned in graduate school in the US was how to format written text for better readability. Your posts have brought back some of those memories. I felt distracted from the content because of your style of formatting periods and commas in the text.<BR/><BR/>You use one space between a period and the start of the next sentence. The rule of thumb in publishing is that there should be two spaces for better readability. For instance, instead of "... emulate. One ..." writing "... emulate. One ..." makes the text more readable. Are you using an automatic justifying tool that garbles your text?<BR/><BR/>Another common occurrence is text such as "... propound Glocalisation , AXE is ..." which is usually written as "... propound Glocalisation, AXE is ..." with no space between the comma and the word preceding it.<BR/><BR/>Your text will be much more readable if you follow such simple rules. You can find more such rules in any good book on writing. This comment is primarily for your benefit. You may choose not to display it if you wish.<BR/><BR/>Regards<BR/><BR/>BiswajitAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-20786380103797652602007-07-20T09:19:00.000+05:302007-07-20T09:19:00.000+05:30The ad with Ben Affleck is one of the coolest comm...The ad with Ben Affleck is one of the coolest commercials ever. I can watch it over and over again and cann't help smiling.Anonymousnoreply@blogger.com