Watch the ad here : Lux new ad
HUL has been facing lot of heat from the competition. Most of its best sellers were losing market share and competition getting aggressive day by day. Despite having very popular brands, HUL began losing shares especially in the personal care category.
The HUL brands are facing tough competition from players like ITC , Wipro ,Godrej and the like.
Ordinary consumers seems to be very much impressed by the new campaign. My mother liked the ad so much that she plans to buy Lux soon.
Personally I feel that the ad could have been different. The theme is nothing new and is used by many brands before. But the Star Couple makes the theme irrelevant. The charm and the chemistry of the couple make good the flaws in the "big idea".The ad has a sticky factor and in that sense Lux benefits.
The current campaign although expensive gives the required thrust for Lux. Lux badly needed some thing new to bring back the consumers who switched to other brands and never returned. The brand had made a strong comeback and that too in style.