Company : 3M
Agency : Grey
Brand Analysis Count : 411
Scotch Purple Glue is India's first colored glue . The brand is targeting the school going kids.
What makes this glue different from other glue stick brands like FeviStick is its innovative coloring mechanism.
The Purple Glue rubs purple but dries clear. That means when the kids rubs the glue on the paper, it is in purple color that helps the kids to see where the glue is being applied. When the glue dries, it becomes colorless and clear. This is nothing but the magic of innovation.
Watch the TVC here : Scotch Purple Glue
The brand also has a large choke resistant cap which prevents accidental choking which makes it safe for the kids. How many Indian marketers has ever thought of making their products safe for kids ?
As a consumer, I am delighted to see the convenience that this product will offer to kids . Will I buy it for my child, absolutely. Will my kid love the product, I bet she will.